SRINAGAR — Jammu and Kashmir’s new media policy is expected to be finalised soon, with the draft currently under examination and proposed provisions covering social media platforms such as Facebook and Instagram, Director Information Mamta Yadav said on Thursday.
Speaking to news agency KNS, Yadav said the department was responding to queries raised during the examination of the draft and expressed hope that the policy would be finalised at the earliest.
“If any policy is made, there is a process for it. We have sent a draft and are continuously responding to the queries that are coming in,” she told KNS.
Yadav said the proposed policy would address aspects not covered by the existing framework, particularly the expanding role of social media in communication and public relations campaigns.
“Social media has grown significantly today, with platforms like Instagram and Facebook. We have included these aspects in the new policy,” she said.
The proposed framework comes amid a debate in the Jammu and Kashmir Legislative Assembly during its recently concluded autumn session over the growing number of unregulated social media news platforms, online trolling and the circulation of misleading content.
On September 30, 2026, Education and Health Minister Sakina Itoo told the Assembly that the government was working on a new media policy and had given the Information Department four months to formulate the guidelines.
The issue was raised by National Conference MLA Bashir Ahmad Shah Veeri, who sought measures to address the alleged misuse of social media and online attacks on public representatives.
Several legislators called for a regulatory framework, while some cautioned against restrictions that could undermine press freedom.
Itoo said politicians could not hold the media solely responsible for the misuse of social media, acknowledging that political actors also contributed to the problem. She also called for greater accountability for content circulated through online platforms.
The policy remains under examination, and the government has not announced a finalised version or detailed the proposed provisions.
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