LG inaugurates INOX multiplex theatre in Srinagar

Land identified for developing Film City in UT: LG

LG inaugurates INOX multiplex theatre in Srinagar
J&K Lt Governor Manoj Sinha during inauguration of the first ever multiplex cinema in Srinagar

SRINAGAR — Lieutenant Governor Manoj Sinha on Tuesday inaugurated INOX multiplex theatre in Srinagar.

Congratulating the people, Vijay Dhar and INOX Group on the occasion, the Lt Governor said that a major socio-economic revolution is sweeping through J&K in the last three years and it is a reflection of a new dawn of hope, dreams, confidence and aspirations of people.

The Lt Governor observed that the opening of multipurpose cinema halls in Shopian, Pulwama and the first-ever multiplex cinema hall in Srinagar today marks the revival of cinema culture in the Kashmir valley after three decades.

“Culture is a way of life and Cinema being the powerful medium of sharing thoughts and ideas reflects societal values and change. Cinema brings people together. Apart from entertainment, it gives hopes, dreams and inspiration to youth to pursue their dreams till they realise it,” the Lt Governor said.

Following the inauguration of two multi-purpose cinema halls in Pulwama and Shopian, the UT Government is building multi-purpose cinema halls in all the districts of J&K. “Young generation has a strong urge to see a better society, to learn about other cultures, to become part of the inter-dependent world. And, it is the responsibility of the administration to provide them opportunities and support,” the Lt Governor added.

“The new cinema halls and ongoing film shootings will renew the beautiful bond between Jammu and Kashmir and the Indian film industry,” he further added.

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The Lt Governor said that the new film policy has been rolled out with special provisions and incentives for encouraging local youth to take up the film as a career. “We are in talks with various stakeholders and have identified the land for developing Film City in the UT and the facility will come up in the UT soon,” announced the Lt Governor.

“Under the guidance of Prime Minister Narendra Modi, we have accelerated the pace of implementation of numerous developmental initiatives. After August 2019, a new social order has been established in J&K which promotes inclusive development, social harmony and equitable access to resources for all citizens without any discrimination. J&K UT is today stronger and more self-confident than ever before,” the Lt Governor said.

Subhash Chandra, former Member Parliament, Rajya Sabha and Chairman Essel Group, congratulated the J&K Government and everyone associated with the newly inaugurated multiplex on the occasion. He also lauded the UT administration for the transformation taking place in Kashmir, through the opening of cinema halls, which has a great legacy of filmmaking and a massive film-loving population.

Rajat Sharma, Editor-In-Chief and Chairman, India TV, said that the cinema is the perfect medium to unite people. He appreciated the efforts of the Lt Governor and the UT administration for creating facilities to cater for the needs of the Indian film industry and reviving a new era of cinema in Kashmir.

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Siddharth Jain, Executive Director, INOX Group, while speaking on the occasion, said that the launch of the new multiplex theatre in Kashmir will make the region a part of the country’s creative economy and contribute to strengthening the soft power of the country.

“With ‘MYOUN INOX, MYOUN Cinema’, we are also looking to win the hearts of cinema lovers of Kashmir by offering them a world-class cinema-viewing experience, amalgamation of top-notch technology, great hospitality, best of cinema comforts, a blend of local designs, Dolby Atmos audio technology, latest 3D and projection technology and a professionally trained team. We are also looking forward to taking our artistic learning from Kashmir to the world,” he said.

Vijay Dhar, Chairman DPS and owner of Broadway theatre expressed gratitude to the Lt Governor-led UT administration and the INOX Group for bringing back the joy of movie-viewing in cinema halls to Kashmir. He also threw light on the golden era of cinema and film shooting in Jammu Kashmir.

To mark this momentous occasion, a special screening was held for the cinema lovers of the region.

Junaid Azim Mattu, Mayor SMC; Rajeev Rai Bhatnagar, Advisor to Lt Governor; Dr Hina Shafi Bhat, Vice Chairperson, J&K KVIB; Pandurang K. Pole, Divisional Commissioner Kashmir; Vijay Kumar, ADGP Kashmir; Mohammad Aijaz, Deputy Commissioner, Srinagar; senior officials of civil administration, J&K Police and Indian Army, besides prominent citizens were present on the occasion.

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