Imtiyaz Ali roped in to promote J&K’s art & culture

Bollywood film director Imtiaz Ali
Bollywood film director Imtiaz Ali

SRINAGAR — Government has invited renowned film director Imtiaz Ali to promote Kashmir’s art and culture by providing necessary platform to the local artists and youth through workshops and related activities.

The Bollywood director who has earlier experience of shooting in J&K has shown keen interest in making films, casting local artists using local themes, music, art and locales.

In an interaction with the media, Imtiaz Ali claimed that he is in awe of the culture, art and talent found among J&K artists. “The richness of the culture is so deep here that it would take many initiatives to showcase it fully,” he remarked.

Secretary, Culture & Tourism, Sarmad Hafeez and Director Archaeology & Museums, Munir-ul-Islam were also present on the occasion.

Imtiaz Ali expressed that he is back to carry out the work that is “exclusively native” using native talent, artists, music and musical instruments.

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“The vast pool of talent found here is diverse and encompassing every sphere of cinematic requirement. So it would take us nothing to search here from beginning to climax of the film,” he said.

Ali further said that he is fully convinced that the old, traditional folklore offers so many stories that could be translated into best cinematic presentations. “The efforts made earlier have not been enough; so bringing more themes to fore would be our main focus,” the filmmaker said.

The Bollywood director articulated that “youth, so full of energy, have to help themselves by coming forth to make their ability known to the world”.

“Their power should be reflected in helping the society. Art and culture brings positivity and positivity motivates for making real progression,” he mentioned.

Secretary Culture and Tourism said the initiative is one among many to bring J&K back on the top of creativity in the entertainment industry, theatre, culture, art, crafts and literature which it once enjoyed in the past.

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Sarmad urged youth to explore their talent by exploiting the platform offered to them. He said that the film industry has so much to offer to our youth and we in turn also have a vast pool of capable artists, art and natural beauty to explore from. He said that both would get benefitted from one another as the association would be mutually symbiotic.

Secretary further said that it would be a greatest confidence booster for our youth who can get carried away towards other socially evil forces in absence of such an environment here. “Art can bring the best out of them and the platform we propose to give them would be national one,” he said.

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